Designing Interactions by Bill Moggridge

By Bill Moggridge

A pioneer in interplay layout tells the tales of designers who replaced the way in which humans use daily issues within the electronic period, interviewing the founders of Google, the author of The Sims, the inventors and builders of the mouse and the computer, and so on.

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At that time a fashionable toy was called the Cabbage Patch Doll, a soft stuffed doll with chubby cheeks. 5 I had started to assemble a team of interaction designers to work with our industrial designers in San Francisco, drawn from various backgrounds, as there was not yet any education in interaction design. One had been trained in information design, one in graphics, and another in industrial design. I was lucky to persuade Bill Verplank to join the team, as he brought with him a guru status in the subject and already knew how interaction design worked.

Alan Kay had always talked about the desktop metaphor and he came up with the idea of overlapping windows, from a metaphor of papers on a desktop. ” Detailed accounts have been written8 about how long it took to convince a copier company to commercialize the Alto, but Xerox did make a major effort to develop and market an “Office of the Future” machine. They did a thorough analysis of the business potential to find what the requirements of that machine should be, concluding that people would pay a lot for the Alto technology.

Soon after we had settled in, John revealed his plans to me. He was raising venture capital to start a new company, and he was determined to develop a computer with an electronic display that would be small enough to carry around. There were a few precedents to build on; Alan Kay had developed the Dynabook concept model in 1968,3 and there were several portable data terminals, such as the Silent 700 from Texas Instruments (1973);4 there were also several luggable computers more the size of a sewing machine than a laptop, the best known of which was the Osborne, but that was designed in parallel with the GRiD Compass.

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