Corporate Social Responsibility and International by Michael Hopkins

By Michael Hopkins

The company of industrial is company. So then why may still enterprises be concerned about improvement? This groundbreaking new booklet makes the case that that governments and their overseas organizations grouped below the umbrella of the UN, have failed of their makes an attempt to rid the planet of under-development and poverty. If improvement is the target then it appears the answer and the accountability lies with the personal zone, rather in the course of the company Social accountability (CSR) courses of enormous enterprises, with their large strength and monetary strength.This publication, written by way of famous CSR practitioner Michael Hopkins, is the 1st to explicitly hyperlink CSR with improvement. It spells out what firms are doing on improvement, what extra they can do and the way CSR could be a useful gizmo to advertise monetary improvement through businesses. this can be very important and demanding studying for all of these in executive, company and NGOs who imagine that there has to be a greater, better and dynamic approach to kick-start improvement and eliminate poverty.

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Yet issues such as corporate governance have remained firmly in the hard-nosed business camp and are not often treated along with CSR concerns. The stages of CSR: In the past ten years we seem to have followed the classical route of the introduction of a new technology – innovation, diffusion (through writings, discussions, seminars and so on) and implementation which is just about starting, particularly in Europe. The US is behind the European trend, as is Japan. There is much interest in CSR in the developing world, especially India and South Africa 40 CSR AND INTERNATIONAL DEVELOPMENT even though few major corporations can be found with their HQ in the developing world.

And as Sir Geoffrey Chandler wrote in one of his comments on my regular ‘Monthly Features’: It is the word ‘voluntary’ which is my sticking point [when defining CSR]. Is honesty ‘voluntary’? Are humane labour conditions when the law does not prescribe them ‘voluntary’? There is a real difference between the normative and the voluntary. If indeed CSR is defined as something you can choose to do or not, then I shall start saving up for my funeral wreath for capitalism. 28 This precise definition is encompassed by my definition above with two main exceptions.

9 Thus this definition is more limited than my definition of CSR since it ignores the stakeholder issue and does not mention whether ‘greater account’ means acting responsibly (which I presume it does) nor does it say what is meant by ‘greater’? Greater than before, greater than competitors or whatever? ’11 9 Simon Zadek (2001) The Civil Corporation, London, Earthscan, p7. Donna J. Wood, Jeanne M. Logsdon, Patsy G. E. Sharpe, p4. 11 Donna J. , p219. 10 20 CSR AND INTERNATIONAL DEVELOPMENT Would corporate sustainability be a better concept than CSR?

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