China's Public Diplomacy by Ingrid d'Hooghe

By Ingrid d'Hooghe

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Networks may also develop problems with credibility, as they often consist of people that already share certain expertise, goals and ideas. They may reinforce an already existing idea or narrative, and are not necessarily open to other information or views from outsiders. Information that is shared within a network and is used to build a narrative may be selective and/or incorrect. Whereas networks may be able to reach out across national borders, they do not necessarily do so across existing views in society.

53–80; Zaharna, Battles to Bridges; Kathy R. Fitzpatrick, “The US Public Diplomacy’s Neglected Domestic Mandate,” USC Center on Public Diplomacy Perspectives Paper, No. 3 (October 2010), pp. 1–51; and Evan H. Potter, Branding Canada: Projecting Canada’s Soft Power through Pubic Diplomacy (Montreal, QC: McGill-Queen’s University Press, 2008). 74 Huijgh, “Changing Tunes for Public Diplomacy,” p. 67. 75 Ellen Huijgh, “Public Diplomacy in Flux: Introducing the Domestic Dimension,” The Hague Journal of Diplomacy, Vol.

31 The health and product safety crises concerned domestic problems, and public diplomacy involved acknowledging the government’s mistakes and shortcomings. Public diplomacy strategies on these occasions were therefore highly political in character, thus allowing for an examination of the impact of China’s political system on its public diplomacy. Taking place over a period of five years, these cases show how China developed and continuously improved its public diplomacy. The case of the Wenchuan earthquake offers a different perspective on China’s crisis public diplomacy.

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