By Archie B. Carroll
Company AND SOCIETY: ETHICS AND STAKEHOLDER administration makes use of a considerate presentation of state of the art examine in addition to 37 case histories to aid scholars comprehend the relationships among company and society stakeholders. The managerial viewpoint of this article emphasizes the dual subject matters of stakeholders and ethics. It indicates scholars tips to combine moral concerns into all their decision-making. this article employs a stakeholder administration framework that emphasizes business's social and moral tasks to either inner and exterior stakeholders.
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Additional info for Business and Society: Ethics and Stakeholder Management
Play by the rules of the game. Economic Responsibilities Be profitable. The foundation upon which all others rest. SOURCE: Archie B. Carroll, “The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders,” Business Horizons (July–August, 1991), 42. Copyright © 1991 by the Foundation for the School of Business at Indiana University. Used with permission. • Make a profit. • Obey the law. • Be ethical. • Be a good corporate citizen. What is especially important to note about the four-part CSR model is that it is really a stakeholder model.
With each of these categories considered as one facet of the total social responsibility of business, we have a conceptual model that more completely describes what society expects of business. One advantage of this model is that it can accommodate those who have argued against CSR by characterizing an economic emphasis as separate from a social emphasis. This model offers these two facets along with others that collectively make up corporate social responsibility. Figure 2–2 depicts the model as it might appear when superimposed on a scale denoting all of the social responsibilities of business.
At the fish company, we sold many different types of fresh fish. The ethical dilemma that I faced on a few occasions was that when we ran out of fresh fish for retail sale, we would get frozen fish out of the freezer, defrost it, and sell it as fresh. If the fish had not been in storage for a long period, it often looked, felt, and tasted like fresh fish. But sometimes the fish was so bad that it fell apart as it was cut open and smelled like rotten sewage. I felt terrible when I knew that the fish that someone wanted was not fresh and, because of this, I tried to pick the nicest looking and firmest fish to give to the customer.