Building Respected Companies: Rethinking Business Leadership by Jordi Canals

By Jordi Canals

The present monetary drawback has deep macroeconomic roots, however the dominant view of the enterprise has made the predicament deeper and extra devastating. over the last few many years, maximizing shareholder worth has develop into the most aim of the enterprise. leader executives were a fan of this goal simply because their financial incentives were essentially linked to inventory marketplace functionality. regrettably, this has pushed many CEOs to make bad judgements in line with short-termism and greed. during this manner, the company has turn into the item of anger, feedback and cynicism. In construction revered businesses, Jordi Canals argues that we needs to handle this challenge by means of constructing businesses that serve society, not only their shareholders. This calls for a brand new standpoint of what a company is, what the aim of the company in society might be and what the position of the board of administrators and senior executives may be

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In Simon’s view, ‘the theory of management is the theory of the behaviour of people who pursue satisfaction, as such people do not have a tendency to maximize’ (1947, p. 27). In a later work, Simon (1986) recommended that ‘we stop debating whether a theory of substantive rationality and the assumption of utility maximization provide a sufficient base for explaining and predicting economic behaviour. The evidence is overwhelming that they do not. … We already have in psychology a substantial body of empirically tested theory about the processes people actually use to make bounded rational, or “reasonable” decisions’ (Simon 1986, p.

A key innovation linked to this concept is the Medtronic CareLink Network. Established in 1 See A. Corrales and D. Melé, ‘Medtronic Inc: From corporate mission to organizational culture’, IESE case n. 0–305–066, 2005. 1. Medtronic’s mission – To contribute to human welfare by applying biomedical engineering in the research, design, manufacture and sale of instruments or appliances that alleviate pain, restore health and extend life – To direct our growth in the areas of biomedical engineering where we display maximum strength and ability; to gather people and facilities that will augment these areas; to continuously build on these areas through education and knowledge assimilation; and to avoid participating in areas where we cannot make unique and worthy contributions – To strive without reserve for the greatest possible reliability and quality in our products; to be the unsurpassed standard of comparison; and to be recognized as a company of dedication, honesty, integrity and service – To recognize the personal worth of employees by providing an employment framework that allows personal satisfaction, security, advancement / opportunity and a means to share in the company’s success – To maintain good citizenship as a company Source: Medtronic.

Nevertheless, the lack of prudence by CEOs and boards of directors and, in many cases, the deficient professional competence displayed by boards of directors in this area has created a widespread opinion that boards have not been able to tackle the challenge and will not fi x the problem that society has with executive compensation, in particular, investment banking. 3 Executive compensation is an extremely complex topic and has become one of the thorniest areas in corporate governance. For an interesting exchange of contrasting ideas in this area, see Bogle (2008) and Kaplan (2008).

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